Your business does not need to do yet another trend.
HERE ARE THREE UNTRUTHS WE FOUNDERS TELL OURSELVES AND HOW THEY'VE BEEN BUSTED.
Oh hey, it's me, Gisell! Play this video so we can officially meet.
"I NEED TO BE ON TOP OF TRENDS TO STAY RELEVANT"
All the top trends in the world does not inherently mean that they're top trends for your audience. Investing in your strategy helps you hone in on what matters to your customers and how your secret sauce delivers it.
"I NEED TO DO MORE MARKETING"
Visibility will get a ton of people to see your universe, but it doesn't mean that they'll stay. Without a clear direction and intention for what you want audiences to do, great marketing will get everyone to come... once.
"THERE'S NOT ENOUGH TIME TO DO STRATEGY "
Trust me, you can't afford to not take a step back to think big picture. Without it, you'll keep putting money and effort into things that just don't work. And if you think the overwhelm of your business already sucks–it can get worse.
Doing business without strategy is like baking a cake without a recipe.
It'll be filled with guessing and inconsistent results. Luckily, I got the small business strategy demystifying solution.
Strategy is not one-size-fits-all solution, but Potent Positioning does help build all strategies.
The Potent Position Framework is a four-part proven methodology to gaining all of the insight you need to make important decisions in your business. With my tools, a little time, and a lot of intentionality, you'll be able to make crystal clear strategic decisions that change the game for your business.
The best part is that it makes strategy accessible to small businesses like yours. There's no expensive tools or six-figure investments, like when corporations go to the big consulting guys.
This level of intentionality and research-backed solution building is at the core of everything I do. But it's not enough for me to have this information, so I share it with you. In hopes that you may feel more empowered in your business and have the tools you need to grow your business and close the gap on the inequities in the world.
The Potent Position Method makes your business' recipe crystal clear.
Understand your customer
Get to know the folks in your sphere and what drives them towards you.
Audit your competitors
No such thing as stiff competition when you're playing your own game.
Navigate the cultural climate
Integrate the backdrop of trends and cultural changes to stay ahead.
Execute your kick ass decisions
Tools to help you be a Feel Good Business to your team, earth, and customers everyday.
There's more than just this...
Now you can listen, too!
There's now a podcast! Listen to the Feel Good Business Podcast to learn about business strategy concepts, laugh about current events, and hear how small businesses can navigate the changes climate to make good business choices.